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Map My Tracks launches the official Tour of Britain Tracker app

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We're thrilled to announce that Map My Tracks is, yet again, providing the Tour of Britain with live tracking and the official tour tracking app. The Tour of Britain is the first sports event to benefit from the Map My Tracks Event Tracker app and we can't wait to see how the fans use it. The official announcement is in full below.

Map My Tracks launches the official Tour of Britain Tracker app

Map My Tracks, the official tour tracking supplier to The Tour of Britain, is once again set to provide live online and mobile coverage of this year’s Tour of Britain. Map My Tracks has launched the official Tour of Britain Tracker app which will feature live tracking of each of the eight stages, latest news from the race, results of the day’s action and all the social buzz from around the web.

Starting from Peebles on 15th September, The Tour of Britain is the UK’s largest professional bicycle race and is one of the highlights of the British sporting calendar, being the country’s largest free-to-watch live sporting event. With the addition of an iOS/Android and web app from Map My Tracks the tour can now be followed by fans on any connected device.

The Map My Tracks Tour of Britain Tracker will be an essential tool for fans and spectators to stay up to date on the riders’ real-time progress over each of the stages. The app features interactive route maps, details of all the climbs and sprints and is a great way to work out where the best road-side vantage points are. For the duration of the event, Map My Tracks will be tracking the race live and broadcasting the riders’ progress for spectators to follow on the app.

Mick Bennett, Tour of Britain Race Director, said: “We are very happy to be continuing our partnership with Map My Tracks and excited by the launch of the new app.  This will allow fans to follow the action in the tenth anniversary Tour wherever they are.”

Nick Tatt, Founder of Map My Tracks, said: “We’re thrilled to be supporting such a prestigious event for the second year running. Last year was a great success so we wanted to come back again with something new for fans. The all-new Map My Tracks Tour of Britain Tracker has something for everyone - all the facts and figures from the race together with live tracking and also a KoM challenge.”

First launched in 2007, Map My Tracks has pioneered the use of mobile phones to stream live performance telemetry for sports like cycling and running. Avid cyclists and runners use Map My Tracks around the world to log their rides. With the introduction of the Map My Tracks Event Tracker, at this year’s Tour of Britain, sports event organisers now have a viable app solution to use at any sports event to help bring their event alive online.

Tatt added: “It’s long been our aim to provide sports event organisers with an event tracker that is flexible, robust and easy to set up and we can’t wait to see how the fans use the Tour of Britain Tracker.”

Map My Tracks OutFront, the same app as used by amateur cyclists around the world, will be used to track the pro bunch live throughout the Tour of Britain. This year Map My Tracks are also challenging cyclists around the UK to ride the climbs of the tour to then compare their performance against the pro riders in the race.

Segments of each SKODA King of the Mountains climbs have been created on Map My Tracks for amateurs to cover before the pro riders pass over them. Map My Tracks will be timing the pro riders covering the same climbs at race pace and posting the times for fans to compare against.  A full list of the climbs covered during the Tour of Britain is on Map My Tracks.

To download the official app search for ‘Tour of Britain 2013’ in the App Store and Google Play or visit the web app online for more information and download links.