Map My Tracks

Track what matters. Get insights that help.

Whether you’re walking daily routes, exploring new trails, or training for events, Map My Tracks captures your outdoor activities with GPS accuracy and intelligent context. Activity Insights (AI) adapts to what you’re doing - offering performance feedback when you’re training, experience notes when you’re exploring.

What makes us different

Map My Tracks is the first fitness tracking app with truly personalized AI. Activity Insights understands the difference between a training run and a nature walk, giving you relevant feedback in your voice, in your language.

Founded in 2007, we’ve spent over 20 years helping people track their outdoor activities. Today, more than 1 million users across 190+ countries trust Map My Tracks to capture their walks, hikes, runs, rides, and adventures.

What you can do with Map My Tracks

• Activity Insights (AI) - Auto-generated notes and smart photo captions that adapt to your activity and communication style
• Track any outdoor activity - Walking, hiking, running, cycling, rowing, sailing, and 30+ other sports
• Your language, your way - Available in 9 languages with full Activity Insights support. Choose your formality, energy, and communication style
• Analysis that adapts - Simple stats for casual walks, detailed metrics for training runs. You decide the depth
• Live event tracking - Let friends and family follow your progress in races, charity walks, group rides, or long hikes
• Share (or don’t) - Track for yourself or share selectively. No pressure to be social or competitive
• Your data, your choice - Import from Garmin, Wahoo, Fitbit, and other platforms. Export anytime. No lock-in
• Built for clubs - Create custom apps for cycling clubs, running groups, or hiking communities

Our story

Map My Tracks began in 2007 with a simple mission: make GPS tracking accessible and useful for everyone who moves outdoors.

Over the past 20 years, we’ve grown from a small team building GPS tracking tools to a global platform serving over 1 million users in 190+ countries. We’ve added features, supported new languages, and integrated with dozens of devices - but our focus has always been the same: help people track and understand their outdoor activities.

In 2025, we introduced Activity Insights (AI) - the first truly personalized AI for fitness tracking. It understands whether you’re training or exploring, speaks your language, and adapts to your communication style. It’s what makes Map My Tracks different from every other tracking app.

We’re still a small, independent team based in the UK. We’re not trying to be Strava or Garmin. We’re building something smarter, more inclusive, and more respectful of how different people use fitness tracking.

Who we’re for

Daily walkers who want to track routes and build consistency without training pressure.

Weekend hikers who explore trails and want to remember where they’ve been.

Casual runners who jog for fitness or fun, with or without specific goals.

Training athletes who need detailed metrics, power analysis, and performance tracking.

Cycling enthusiasts from commuters to long-distance tourers.

Anyone who moves outdoors and wants smart tracking that adapts to them.

Whether you’re walking 2km or running 200km, Map My Tracks adapts to you. No judgment. No pressure. Just smart tracking that helps.

What we believe

Inclusive, not exclusive. Walking counts as much as running. Exploring is as valuable as training.

Smart, not complicated. Activity Insights provides intelligence without overwhelming you.

Your data, your rules. No lock-in. Export anytime. Share selectively or not at all.

Independent. We’re not VC-backed or trying to be acquired. We’re focused on building the best product for our users.