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Map My Tracks becomes Official GPS Tracking Supplier for The Tour of Britain

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image Map My Tracks will be the official GPS Tracking Supplier for The 2012 Tour of Britain. For the duration of the event, Map My Tracks will be tracking the race live and broadcasting the riders’ progress for spectators to follow online, on tablet devices and on mobile phones.

Map My Tracks will be the official GPS Tracking Supplier for The 2012 Tour of Britain. For the duration of the event, Map My Tracks will be tracking the race live and broadcasting the riders’ progress for spectators to follow online, on tablet devices and on mobile phones.

Starting from Ipswich on 9th September, The Tour of Britain is the UK’s largest professional bicycle race and is one of the highlights of the British sporting calendar, being the country’s largest free-to-watch live sporting event.

The Tour of Britain will feature eight stages in 2012, with each expected to draw huge crowds following the excitement of this year’s summer of cycling. Organisers anticipate the event to be the hardest yet, with a challenging set of stages ensuring that the winner of the IG Markets Gold Jersey won’t be decided until a spectacular final stage in the Surrey Hills.

With such a close finish expected, Map My Tracks will be an essential tool for fans and spectators to stay up to date on the riders’ real-time progress over each of the stages.

Mick Bennett, Tour of Britain Race Director, said: “We are looking forward to working with Map My Tracks who will be taking the online tracking of this year’s Tour of Britain to a new level.  Online tracking is a key part of our website during the race week, allowing spectators at home or work who can’t get to the side of the road the chance to be a part of the race virtually. 

He continued: “With in excess of a quarter of a million unique visitors to our website during the eight days of the race, the Map My Tracks live tracking will ensure spectators can keep up-to-date with where The Tour is at any time.”

Nick Tatt, Founder of Map My Tracks, said: “We’re really excited to be supporting such a prestigious event in this year’s cycling calendar and can’t wait to see what action The Tour of Britain will provide. The Map My Tracks Event Tracker will really give online spectators a feel for what the riders will be experiencing over the eight days and road-side spectators can use it to monitor the progress of the approaching pro riders.”

First launched in 2007, Map My Tracks has pioneered the use of mobile phones to record and stream live performance telemetry for sports like cycling and running. Map My Tracks has sports enthusiasts streaming activities live from over 190 countries and provides event organisers with live GPS tracking solutions for cycle races, sailing regattas and running events.

Tatt added: “Live tracking is at the heart of what Map My Tracks does and while cyclists may have used the Map My Tracks app on their phones to record their own rides, the online Event Tracker takes this a step further, providing a complete overview of The Tour of Britain 2012 and the progress of the pro riders.”

The Map My Tracks OutFront app for iPhone and Android will be used to track the pro bunch throughout the Tour of Britain. The App can be downloaded from the App Store or Google Play and used on any ride to track and analyse every detail including speed, heart rate, cadence, power and elevation gain. Ride data can be synced online for further analysis or to share and compare with friends and family.

More on how to follow The 2012 Tour of Britain online.

Filed under Press releases by Nick